The Regional Marketing Specialist is responsible for assisting in the development and implementation of strategic marketing initiatives across the organization, with a primary focus on providing local-level field marketing support to Blue River PetCare hospitals. Reporting directly to the Field Marketing Manager, this position requires an experienced individual with strong communication, marketing, and creative skills, as well as an exceptional ability to adapt to the ever-changing marketing landscape and develop new skills as needed.

This position is best suited for a self-driven individual who is passionate about all things marketing, has excellent client service skills and looks forward to working as part of a small, collaborative team. Previous experience working as part of a corporate support team, providing local-level marketing support to locations within a specific region is preferred. Veterinary experience is not required but preferred.

• Act as a brand steward for all entities across Blue River PetCare organization
• Provide full-service field marketing support for hospitals located within assigned region
• Collaborate with hospital leaders, Regional Operations partners, vendor/agency partners, and BRP colleagues to implement marketing strategies at local hospital level
• Serve as a graphic design resource for hospital-level creative projects (i.e., develop marketing materials: brochures, social media graphics, business cards, etc.)
• Develop social media strategies and support management of local content calendars for hospitals
• Conduct research to understand local market conditions, consumer behavior, competition, opportunities, and industry trends within designated region
• Develop and implement revenue-generating initiatives for new client acquisition and retention alongside practice and Operations leadership
• Support hospital rebrands and brand revision projects alongside the Field Marketing Manager
• Plan and coordinate local events, trade shows, and promotional activities enhancing hospital brand visibility and engagement
• Generate written and creative content for local and enterprise-level initiatives
• Monitor and analyze performance of local marketing campaigns and initiatives, making data-driven adjustments to optimize results and shape future marketing strategies
• Manage of local marketing budget with practice leadership
• Implement and manage enterprise-wide integrated marketing campaigns
• Maintain awareness of best practice marketing techniques/tools for successful campaigns and promotions
• Manage marketing projects, prioritize tasks, meet project deadlines, and communicate project information to stakeholders
• Seek opportunities to strengthen brand awareness and build industry-related relationships within the community
• Serve as a resource for practice leaders and corporate team seeking marketing guidance addressing marketing and communication needs
• Act as company representative at industry events

• Bachelor's degree in Marketing, Communications, or related field preferred; or 5+ years of relevant work experience.

• Bachelor's degree in Marketing, Communications, or related field; or 5+ years of relevant work experience
• Experience in marketing role focused on regional or local marketing strategies
• Minimum three years of marketing experience required (internships do not serve for requirement)
• Strong graphic design, writing, editing, and creative skills
• Ability to provide a portfolio of previous creative work
• Veterinary industry experience or ability to develop a strong working knowledge of industry
• Excellent interpersonal/communication skills, prior customer service or hospitality experience a plus
• Strong attention to detail, prioritization, organization, and project management skills
• Flexibility and drive to meet tight deadlines, prioritize multiple projects appropriately
• Able to collaborate with people at all organizational levels
• Highly professional, with strong work ethic and self-direction
• Willing to travel within designated region, as needed

• Remain in a seated position at least 75% of the time
• Ability to navigate around the office to access file cabinets, supplies, office machinery, etc
• Ability to communicate with others via in-person verbal communication, as well as frequent emails and phone calls. Must be able to exchange clear, accurate information in these situations.
• Ability to utilize a computer, keyboard and mouse when working
• Ability to lift and carry up to 30lbs
• Must be able to travel domestically via plane and motor vehicle as needed
• Travel to the corporate office is required approximately 3-4 times annually, with rare travel to hospital locations as needed

• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
• Graphic design skills, Adobe CC and Canva experience
• Experience managing business social media pages
• Working knowledge of common marketing, analytics, and project management (Monday, Basecamp) tools
• Exceptional writing, composition, grammar, and spelling skills
• Excellent verbal communication, time management, and organizational skills

Blue River PetCare is a multi-state owner and operator of high-quality veterinary hospitals, with our corporate office located in downtown Chicago. We provide an exit strategy for owners of veterinary hospitals who are looking to reduce the headaches of business and diversify their asset base while continuing to practice or who are seeking to transition their practice as they consider retirement. We believe strongly in the local franchise and work with our hospitals to strengthen their existing hospital brands and carry on the legacies which have been established.

Diversity is embraced at Blue River PetCare and the uniqueness of all individuals is supported. All qualified applicants will be considered for all positions regardless of race, color, national origin, age, sex, sexual orientation, gender identity, disability, veteran status or ancestry.

Salary Range: $73,000-$75,000 per year

Blue River PetCare team members are eligible to participate in the discretionary annual bonus program.

Blue River PetCare offers the following benefits:

• Health, Dental, and Vision Insurance
• Flexible & Health Spending Accounts
• Disability, Life Insurance, and Critical Illness Coverage
• Retirement plans with company match
• Paid Time Off (PTO), Holidays, and Bereavement
• Employee Assistance Program (EAP)
• Paid Volunteer Time-off
• Pet Perks with industry vendor partners, including deals on insurance, preventatives, food, and supplies
• Chicago CTA Transit Program Benefits
• Discounted gym memberships for local Chicago team members
• Childcare discounts with KinderCare
• Exclusive travel, entertainment, and retail discounts
• Hybrid and remote opportunities